Waxing Cynical
🎙️ Waxing Cynical is here – yes, it's another podcast nobody asked for, brought to you by two brown girls who were never given the mic (so we took it). As self-appointed outsiders and full-time sceptics, we're not here to solve anything – just to dig in, analyse, and side-eye the world of culture and business.
I'm an existentialist; Jamila Ali is a nihilist. Together, we’re here to see if there’s any meaning, substance, or even hope in consumer culture, or if it’s all just noise with a nice aesthetic. From fashion to digital, beauty to retail, we’ll be wading through it all and asking how brands might find more depth (without us holding our breath). Tune in if you’re into grumpy insights, big questions, and a little eye-roll or two.
Waxing Cynical
Ep 1 - Short Form is DEAD
Thrilled to announce our new podcast, Waxing Cynical – where Jamila Ali and I, two unapologetic outsiders, get real about the culture brands push and the realities they ignore.
In our first episode, we tackle Jamila's hot take: “Short-form is dead.” As TikTok’s future in the U.S. hangs in the balance and brands race to keep up, we ask the hard question: Is the obsession with short-form content killing true audience connection? We dig into why brands relying on snackable content might be missing the mark and explore whether long-form, real storytelling is the way to make a lasting impact.
Join us as we break down the hype, call out the trends, and reimagine a digital world where substance matters
