Waxing Cynical

Ep 2 - Post Brand Era

• Jamila & Nina • Season 1 • Episode 2

In our second episode, we're taking a cynical look at the trend forecasting industry in 2024. Spoiler: it's not pretty. We dive into why everyone seems to be recycling the same tired insights, with little depth or staying power.

From relentless trend cycles to "culture-vulture" brands and the flood of vapid research, we're asking: has trend forecasting lost its edge? Tune in as we unpack what went wrong and if the industry can rediscover its relevance.

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